AirPods are what the Apple Watch should’ve been to Apple — Quartz

The Apple Watch probably hasn’t become quite the hit Apple would’ve liked. And though there are signs the watch’s popularity is on the rise, even if Apple refuses to release sales numbers, the company has moved away from marketing it as a general-purpose device, instead positioning it as essential for fitness enthusiasts or those with medical conditions that need to be tracked.

The headline of this post never gets back to the point. I agree that AirPods are great and probably one of the best purchases I have made in recent years. However I don’t think people realise just how popular the Apple Watch is.

I see them all over the place from gyms, to shops to pubs and bars. More people than you think now own one or are open to buying one. Stop dismissing the Apple Watch and stop writing silly headlines.

Greg Morris @GR36